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Learn (and Live) Your Company's Strategy [Fulfillment@Work]

Fulfillment @ Work

   January 3rd, 2007
   ISSN: 1533-3906


Please forward this newsletter about "Learn (and Live) Your Company's Strategy" to your family, friends, and coworkers.

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Made your New Year's Resolution yet?

Every year, almost 100-million Americans vow to make a life-altering change. Most of these resolutions deal with health, lifestyle or spending habits. Oddly enough, very few involve the workplace and behaviors that may be preventing them from achieving career success.

As you ring in this coming New Year, consider making the work-related resolution I discuss below. It will enhance your executive presence. You'll be more effective, visible and valued within your organization and more marketable to other employers.

Studies show only 50 percent of New Year's resolutions are kept longer than six months. Fortunately, you'll find my suggested "career enhancer" is easier and less expensive than nicotine patches, exercise equipment and weight-loss programs. But it still requires focus and dedication.

Good luck... and let me know how you're doing in six months!

Have an amazing week,



Learn (and Live) Your Company's Strategy.

A recent study of 250 senior executives found only 20 percent believed most of their employees understood their companies' strategy and what's needed to succeed in their industry.

Employees who know their companies' strategies have a powerful advantage over those who don't.

They are able to:

       Prioritize more effectively.
       Make greater contributions to their company's success.
       Be viewed by leaders as "big picture" thinkers.

But you must take the initiative because, according to USA Today, an astonishing 95 percent of companies don't share their strategies with employees!

Read your company's annual report, presentations to the investment community, executive speeches or articles from the trade press.

Schedule a meeting with an executive or department head or ask him or her to give an informal presentation about strategy to your work group.

Once you've learned your company's strategy, make it come to life.

Look for ways to incorporate it in your day-to-day job. Use it as a template when determining how best to spend your time or when prioritizing projects.

Be creative, especially if you're in a staff group where your company's strategy might seem totally unrelated to your work. For example, if your company's goal is to be the industry's low cost provider, explore ways to trim the cost of the "products" you provide, like reports, training programs, etc. If your firm's strategy is superior customer service, emphasize improving service to your "internal" customers.

Here's another way to bring strategy to life: every time you hold a meeting, spend the first two or three minutes explaining how that meeting is related to your company's key strategy or goals. If you can't make the link, then cancel the meeting.

Your "big picture" behavior will inspire those around you and capture the attention of your superiors. And, best yet, you may even attend fewer meetings!


"It's important that people know what you stand for. It's equally important that they know what you won't stand for."
      Mary Waldrop

"When there's a collective fear, one person can bring confidence to the group. If you do things with a question mark, everyone is going to have a question mark. The role of a leader is not to challenge people, but to get them to challenge themselves."
      Michel Roux

"If you work for a company run by a committee, be on the committee."


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