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Self-Promotion [Fulfillment@Work]

Fulfillment @ Work


July 1st, 2008
   ISSN: 1533-3906

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Most people are reluctant to promote themselves and their work. Are you one of them? You might update your boss about a few noteworthy accomplishments, but usually you stay humble and keep your nose pressed to the grindstone. Heaven forbid anyone accuse you of bragging or brown nosing!

"My work speaks for itself," you think to yourself. "I don't need to grandstand to get noticed and get ahead."



Having coached hundreds of clients, I've learned that those who advance the furthest and fastest aren't necessarily the most talented or deserving. One quality they almost always share is the ability to effectively communicate their impact and value to others in their organizations.

They're able to promote themselves without annoying their superiors or alienating their colleagues.

How do they do it?

I encourage you to read the article below. You'll learn useful tips to help you get noticed and recognized without causing resentment to those around you.

With much fulfillment, Joel


Garfinkle Executive Coaching
Dream Job Coaching


The Keys to Effective Self-Promotion

Effective self-promoters have a different mindset. You realize there is nothing shameful or improper about seeking credit and recognition for your accomplishments.

You don't assume you'll get noticed and rewarded. Proactively seek out and take advantage of opportunities to communicate the value you provide to your team and organization.

Think of yourself as a brand, seeking to promote your "brand attributes." For example, let's say you want the reputation for "being a problem solver who gets results."

The next time you solve a nettlesome problem or achieve or exceed your objectives, capitalize on opportunities to share your triumphs with those who are capable of influencing your career. It might be a brief "heads up" email to your boss or a casual conversation in the elevator with your department head.

Here's what you should emphasize:

1. Discuss the accomplishment and the specific steps you took.
Promote the steps taken and your role in achieving the objective. Facts and figures take the focus away from personalities.

2. Focus on the benefits to your group, department or company.
A "big picture" approach softens the impression that you're more concerned about promoting yourself than the success of your organization.

3. Recognize the contributions of others on your team.
Share the limelight with your colleagues. Use "we" instead of "I." Name names whenever possible. "We couldn't have done it without Shari Montoya." "Jim Reynolds in Accounting helped us on the budget issues."

When working with clients I find many of them are critical of others who are excellent self-promoters. They are angry because their colleagues have advanced faster in their careers and it's frustrating when you consider yourself to be smarter and more talented. I recommend they stop being critical and judgmental. Instead, learn from these people because they have had great success and most likely didn't work as hard to get ahead. You may not like everything they are doing, but you might learn a few tips that could directly impact your own self-promoting skills.

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"Noise proves nothing. Often a hen who has merely laid an egg cackles as if she had laid an asteroid."

-- Mark Twain

"Bragging is not an attractive trait, but let's be honest. A man who catches a big fish doesn't go home through an alley."

-- Ann Landers

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

-- Leo Burnett

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EXECUTIVE COACHING: Garfinkle Executive Coaching provides individualized, customized coaching to help you move to higher levels of leadership by creating impact, exercising influence, boosting visibility and achieving significant victories on key projects.

CAREER COACHING: You spend one-third of your life at work, so you deserve to feel fulfilled by it. Joel's unique 7-Step Dream Job Process focuses first and foremost on helping you find the perfect job that aligns with your passions and natural talents.

SPEAKING: Frequent speaker at keynotes, meetings, conventions and seminars. He will energize your keynotes, meetings, conventions and seminars with his compelling and inspirational speaking style.

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Copyright 2008, Joel Garfinkle, all rights reserved.
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