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Parade Magazine | Land a job [Fulfillment@Work]

Fulfillment @ Work




April 27th, 2010
   ISSN: 1533-3906

Feature Article

Quotes of the Week

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*     One Of The Top 50 Coaches In America.

*     Featured on ABC News, Wall Street Journal, Forbes & NPR.

*     Coaching clients: Google, HP, Charles Schwab, BofA, Eli Lilly, Cisco Systems, Citibank, Microsoft and many more.

*     Frequent speaker at keynotes, meetings, conventions and seminars.


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MESSAGE FROM JOEL http://www.dreamjobcoaching.com/joel.jpg

Please forward this newsletter about my project with Parade Magazine to your family, friends, and coworkers.

To subscribe to Fulfillment@Work, click here.

I thought you'd be interested in a project I just started for Parade Magazine. With more than 70-million readers, Parade is the most widely read magazine in the U.S.

One of Parade's most popular features is their annual "What People Earn" issue, which delves into the economy and job market. This year, they've added a new twist. Along with four other nationally respected career counselors, I've been asked to work with a job-seeker who has been out of work for at least six months.

My new client's name is Steve and I'll be posting a weekly update on our progress on Parade's web site. Meanwhile, Steve and the four other job-seekers will be posting their thoughts daily to this Facebook page.

Hopefully, readers of Parade who are also looking for work will benefit from our experience.

So if you're in the same boat as Steve, or know someone who is actively looking for employment, check in from time to time to see how we're doing.

To whet your appetite, the article below is my first week's update which focuses on how I worked with Steve to improve his resume.

All the best,




Garfinkle Executive Coaching
Dream Job Coaching
Inspirational Speaker
Employee Outplacement Services


Parade Magazine: Help Steve Land a Job
Week one Status Update

Why does someone get chosen for a job over another person who is just as deserving, puts in as much effort and is just as qualified? It's because that person does a better job eliminating any doubt as why he or she is the best candidate.

Whether you are preparing your resume, networking with others, interviewing or negotiating salary, your goal is to position yourself as the strongest candidate during every step of the job search process. You'll create the least amount of doubt by being seen as confident, knowledgeable, intelligent and likeable.

It was important to inform Steve of the "remove all doubt" concept early on in our job searching process. I wanted to make sure he had the right mind-set throughout the search process. Knowing this information would make him the #1 candidate

My first step in helping Steve attain his CIO job was to discuss my 9-Step Job Search Program. After reviewing all 9 steps, we jumped into step 4 - fine-tune his resume. I identified four major problems:

  • Format, layout and structure - The resume wasn't organized effectively. It didn't provide a clear direction to truly illustrate the value and impact of Steve's past experience.

  • Content - Most of the information for each prior job didn't reinforce his qualifications for the jobs he was applying for.

  • Lacked results - Bullet points for prior jobs lacked clearly defined results that would differentiate himself from others. Most told what he did, but didn't show the actual value he brought to the organization.

  • Summary of qualifications - The strengths and areas of expertise he listed didn't explain in summary terms why he is such an excellent candidate.

Working together, here's how we fixed those problems.

  • Defined the summary of qualifications - We summarized Steve's breadth of experience by focusing on four things: (1) his industry knowledge or expertise, (2) transferable skills, (3) length of experience and (4) quality, well-known companies he worked with or for.

  • Removed irrelevant information - Since much of the information Steve listed on his resume wasn't related to the positions he was applying for, we included only the information that was relevant for the job. Everything else was eliminated.

  • Created result-driven bullet points - We brought out as many results and concrete evidence for each bullet point. Our goal was to make each bullet point leap off the page and essentially tell the potential employer "I'm the best candidate."

Another point I emphasized to Steve was to realize that, as he fine-tuned his resume, he was preparing himself for the interview. By writing down the measurable results of his accomplishments, he was creating talking points to be used in the actual interview.

Steve was like most job-seekers. He forgot that a resume is used not to get a job, but to get an interview. That's why it's critical that his resume grab the employer's attention and peak their interest.


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"It's not that I'm so smart, it's just that I stay with problems longer."

~ Albert Einstein

"Keep on going, and the chances are that you will stumble on something, perhaps when you're least expecting it. I've never heard of anyone ever stumbling on something sitting down."

~ Charles F. Kettering

"Look at a stone cutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred-and-first blow it will split in two, and I know it was not the last blow that did it, but all that had gone before."

~ Jacob A. Riis

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Nationally published articles that you can FREELY use as content for your websites, newsletters, and publications.

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EXECUTIVE COACHING: Garfinkle Executive Coaching provides individualized, customized coaching to help you move to higher levels of leadership by creating impact, exercising influence, boosting visibility and achieving significant victories on key projects. http://www.garfinkleexecutivecoaching.com/

CAREER COACHING: You spend one-third of your life at work, so you deserve to feel fulfilled by it. Joel's unique 7-Step Dream Job Process focuses first and foremost on helping you find the perfect job that aligns with your passions and natural talents. http://www.dreamjobcoaching.com/coaching/career/

SPEAKING: Frequent speaker at keynotes, meetings, conventions and seminars. He will energize your keynotes, meetings, conventions and seminars with his compelling and inspirational speaking style. http://joelinspirationalspeaker.com/

EMPLOYEE OUTPLACEMENT PROGRAM: This proven 9-step program provides unique, personalized services to displaced workers. Whether you are a manager on your first job or a seasoned, high-level executive, you will receive intensive one-on-one attention and support to help you move quickly and successfully through the job search process.

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You may reprint and forward the Fulfillment@Work newsletter as long as the following copyright notice and contact information is included:

Copyright 2010, Joel Garfinkle, all rights reserved.
The top online resource for creating fulfillment at work!
Visit:   http://www.DreamJobCoaching.com    or    http://www.GarfinkleExecutiveCoaching.com
Contact Info: 510-339-3201 joel@dreamjobcoaching.com

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Copyright 2010, Joel Garfinkle, All Rights Reserved
~ (510) 339-3201



Contact: joel@dreamjobcoaching.com    (510) 339-3201

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