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Become Your Own Brand Manager [Fulfillment@Work]

Fulfillment @ Work



April 12th, 2011
   ISSN: 1533-3906

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Please forward this newsletter about branding yourself to your family, friends, and coworkers.

To subscribe to Fulfillment@Work, click here.

There's good news on the employment front!

Earlier this week, it was reported that more human resources managers are optimistic about the job market. One-third of them plan to hire this quarter. That's up from 26 percent from the fourth quarter of last year. So things are looking up for those of you in the job market.

But this is also good news for those who already have a job. This growing sense of optimism will probably translate into more opportunities within your organization. So stay alert for opportunities to advance or to move laterally to broaden your skills and position yourself for future success.

As companies loosen their purse strings, they'll also be investing more in training and development. Visit with your supervisor to find out what new skills you need to improve your effectiveness and promotability.

Finally, I encourage you to expand your job description to include "brand manager."
Read the article below to learn how this simple step can make you stand out from the competition and jumpstart your career.

All the best, Joel

P.S. With the job market growing, now is a great time to take risks to advance your career. But it helps to know which risks are worth taking. I was recently asked about this subject in an article for CareerBuilder. Check it out at http://www.careerbuilder.com/Article/CB-2034-Career-Growth-Change-Career-risks-Tips-for-deciding-which-are-worth-taking


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Become Your Own Brand Manager

I ran across an interesting statistic this week. It came from a study of retailers about what drove the most visitors to their websites. Do you know what topped the list?

It wasn't promotional emails or search engine results. Or internet advertising or word-of-mouth recommendations. Or even social networking, blogs or discussion forums.

Far and away, the greatest influence - some 38 percent of all website visitors - was their familiarity with the company's brand. "What does this have to do with me?" you ask.

Individuals, like companies, have a brand. Those who are proactive at shaping their own "brand identity" are more likely to be recognized and to get ahead in the work place. What is your brand identity?

Here's a simple exercise I recommend to my clients. List the three adjectives that would best describe how you are perceived by others at work.

1) _______________________
2) _______________________
3) _______________________

Next, pick three adjectives that you would like others - especially your boss and key decision makers - to use to describe you.

1) _______________________
2) _______________________
3) _______________________

Now, here's the tricky part (but it can be fun, too): develop specific, actionable strategies to move your brand identity from list #1 to list #2. This might involve training opportunities, volunteering for special assignments, or even changing how you dress.

For example, if one of your desired brand attributes is "creative," look for opportunities to showcase your creativity.
Crafting your own, distinctive brand won't happen overnight.

But if you take your "brand manager" role seriously, you'd be surprised at the difference you can make in achieving your career goals.


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"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures"

~ Michael Eisner, CEO Disney


"Customers must recognize that you stand for something."

~ Howard Schultz, Starbucks


'A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.'

~ Scott Talgo, Brand Strategist

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EXECUTIVE COACHING: Garfinkle Executive Coaching provides individualized, customized coaching to help you move to higher levels of leadership by creating impact, exercising influence, boosting visibility and achieving significant victories on key projects. http://www.garfinkleexecutivecoaching.com/

CAREER COACHING: You spend one-third of your life at work, so you deserve to feel fulfilled by it. Joel's unique 7-Step Dream Job Process focuses first and foremost on helping you find the perfect job that aligns with your passions and natural talents. http://www.dreamjobcoaching.com/coaching/career/

SPEAKING: Frequent speaker at keynotes, meetings, conventions and seminars. He will energize your keynotes, meetings, conventions and seminars with his compelling and inspirational speaking style. http://joelinspirationalspeaker.com/

EMPLOYEE OUTPLACEMENT PROGRAM: This proven 9-step program provides unique, personalized services to displaced workers. Whether you are a manager on your first job or a seasoned, high-level executive, you will receive intensive one-on-one attention and support to help you move quickly and successfully through the job search process.

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You may reprint and forward the Fulfillment@Work newsletter as long as the following copyright notice and contact information is included:

Copyright 2011, Joel Garfinkle, all rights reserved.
The top online resource for creating fulfillment at work!
Visit:   http://www.DreamJobCoaching.com    or    http://www.GarfinkleExecutiveCoaching.com
Contact Info: 510-339-3201 joel@dreamjobcoaching.com

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Copyright 2011, Joel Garfinkle, All Rights Reserved
~ (510) 339-3201



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